Transformational coaching to increase staff retention, creativity and profits
Creative confidence coaching for agency staff
Confidence can be a real challenge for individuals working in agencies. And it can have a very real impact on the bottom line. Staff who are struggling are going to make it harder for you to attract and keep your best clients.
Managers who can’t lead - or don’t know how to handle creative introverts - won’t get the best work out of their teams. And, ultimately, staff who aren’t performing at their best might even throw in the towel, creating an expensive recruitment headache for you.
And it’s not just your agency and the creative industries who have these challenges. The Great Resignation is costing the entire private sector a fortune. But it does create an opportunity for forward-thinking agencies.
Support your creatives to do their best work and thrive
In industries like the law, firms have already cottoned onto the need for coaching for both new recruits and established members of staff. It’s a critical part of their recruitment, retention and talent management.
But plenty of industries are lagging behind, including parts of the creative sector. This is good news for you, because it means that if you invest in coaching, you’re positioning your agency as a leader in the space.
Transformational creative coaching will help you:
Support diversity and inclusion - remove bias by helping everyone to progress. For example, coaching can help to support women to stay in leadership roles when they start a family or have other caring commitments.
Retain your best staff - high staff turnover can be damaging to your reputation as well as your bottom line, and recruitment is expensive and time consuming. Coaching can give people the support they need to stay in their role or to progress internally.
Retain your best clients - less confident creatives can find it difficult to present to clients. They may have had their confidence knocked at a previous agency. With the right support, they’ll be wowing clients again in no time.
Help your leaders to lead - plenty of managers struggle with how to get the best from their staff. Create a culture where your leaders inspire their teams to greater heights, and staff feel valued and supported.
Transformational creative coaching plus agency experience
I’ve run a studio in a design agency, and in an advertising agency - managing the flow of work and handling the accounts team. I know the challenges from the management side and from the angle of being a creative in a busy, pressurised environment.
I follow my own creative confidence coaching framework to help creatives get back on track and develop the confidence and the skills they need to do their best work, whatever’s required of them.
I work both on-site and remotely. Where I’m coaching more than one member of staff from your agency, I provide complete confidentiality to all involved.
If you’re keen to increase staff retention, and improve confidence, creativity and motivation, coaching is a great place to start.
